COOHEM/Yonetomi now in stock!!
COOHEM / Yonetomi now in stock!!
Please see the product from the link below.
COOHEM is a coined word derived from the word "kouhen" in the knitwear world.
This is the in-house brand of Yonetomi Seni Co., Ltd., a long-established Japanese knitwear manufacturer.
The brand was launched in Fall/Winter 2010 as a pursuit of the infinite possibilities of knit textiles.
The " interwoven " technique, which combines multiple materials, is the result of the skills and sensibilities of artisans cultivated over many years.
All processes from material development to production are carried out in our own factory, and the high quality of our products has earned us many fans not only in Japan but also overseas.
The completely original textiles, developed by combining high technology with the creativity of director Ken Oe, produce unique three-dimensional effects and coloring, establishing the brand as a highly fashionable factory brand.
Using a technique called "interweaving," which uses multiple materials to create woven textiles with a knit structure,
It allows for new material expressions, color possibilities, and comfort.
Real clothes for adults, incorporating knit textiles made with the world's rare "interwoven" technique into standard designs.
We are spreading Japan's manufacturing culture to the world.
Yonetomi NEW BASIC is
This is the in-house brand of a long-established knitwear manufacturer founded in Yamabe Town, Yamagata Prefecture in 1952 by Ryoichi Oe, grandfather of the current CEO, Ken Oe.
Now that our everyday lives are changing,
Instead of focusing only on the rapidly changing fashion trends,
Perhaps we need to reconsider mass production and mass consumption manufacturing and pass it on to the next generation.
We utilize the development technology we have accumulated over many years to create products by considering the optimal combination of materials, knitting methods, and items.
"Creating unique personalities from ordinary things" is something that can only be done at a factory.
With clever details, subtle arrangements, and even the background of the craftsmanship behind them, we propose new basics for everyday wear.
