goyemon / SETTA × SNEAKER “unda” / TOUGH SUMI [25SS] Store Limited Release

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Setta x Sneaker "unda"
Size: S (23.5cm~25cm)
M (25.5cm~27cm)
L (27.5cm~29cm)
Color: TOUGH SUMI
Price: 29,800 JPY

Introducing TOUGH SUMI, a new model for the Spring/Summer 2025 collection.
Based on the classic all-black SUMI model from "unda-雲駄-", the upper material has been changed.
By adopting a highly durable polyurethane material that is resistant to scratches, abrasions, and dirt, durability is improved and maintenance is easy.
As the name suggests, this is a "TOUGH" model.

shoes case：w295×d235×h73mm
weight (one foot): S (270g) M (285g) L (300g)
Upper: nylon/polyester/polyurethane
Sole：synthetic resin / synthetic sole

CONCEPT
goyemon is a product design unit formed in 2018 by Ai Onishi and Kenta Takeuchi.
"We steal the standard." We will steal your common sense. The brand name is a play on words with Ishikawa Goemon, the greatest thief in Japan, and a certain third-generation great thief also said this: "Great art and thievery are alike."
Both know how to steal people's hearts. Ishikawa Goemon used a "kasugai" (a type of metal clamp) as a means to steal gold and silver treasures, but Goyemon uses "design" to steal people's hearts. Focusing on traditional Japanese culture, Goyemon started its activities with the desire to "let younger generations and people around the world know about Japanese traditions and attractive products." By creating products that fuse "Japanese tradition x cutting-edge technology," they are developing products that fit into modern life and allow people to feel closer to tradition. We hope that this will be an opportunity for people to experience Japanese culture.

A fusion of traditional Japanese techniques and cutting-edge modern technology. A completely new type of footwear that combines the features of traditional Japanese sandals (setta) and sneakers. The midsole has been adjusted to the optimal level of softness and hardness, and the addition of an air sole further reduces impact while walking.
Following the tradition of regularly switching the footwear to extend its lifespan, the design features a central thong, making it possible to wear the sandals on either foot.
While inheriting traditions passed down through generations in Japan, we elevate them into designs that are adapted to the modern climate, trends, and culture.
A pair of sandals that completely redesigns the traditional Japanese geta sandal.