The brand name ASEEDONCLÖUD (ASEEDONCLÖUD)

It comes from the name of the picture book I first created as a child (the name 'Riding the Clouds'). 

While preserving the beauty of old workwear seen in late 19th~early 20th century photographs, the design blends wit and humor into the identity behind that beauty. 

The materials are based on natural materials, sometimes with a sense of era, and sometimes recreated from antiques. 

As a concept, each season draws inspiration from the lifestyles of various professions, infusing the scent of that life into the designs.

- Designer-
Kentaro Tamai
Graduated from the Department of Menswear at Central Martins School of Art.
Returned to London after working as assistant designer at Margaret Howell UK
April 2007: Established Litten Afterwords Co., Ltd.
September 2008: First participation in Tokyo Collection
April 2009: Ceased activities with Ritten Afterwords and began independent design activities