New Life Project

CONCEPT

In NLP, this project values not only the product's specifications but also the emotional value of the product and its emotional value, focusing on creating products where the creator can be seen, and aims to convey "emotional value" aimed at solving environmental and social issues. Aiming to break free from "mass production," "mass consumption," and "mass waste," we create products that inherit technology and consider the environment together with professional craftsmen from various fields.

・Creating items that express the craftsman's skills, background, and passion
・Breaking away from 'impossible, wasteful, and uneven' production that leads to prioritizing price and environmental destruction
・Approaches to solving global issues (promoting the development and use of recycled and environmentally friendly materials)

With the ultimate goal of a circular economy (circular economy), we collect our products that are no longer needed, return them to raw materials and materials, and create new products, starting with what we can do now.

Collections