OLD JOE BRAND

CONCEPT

"ICHI GO ICHI E"

Our design philosophy is a modern approach to menswear design, evoking a sophisticated sense of beauty, inspired by excellent craftsmanship and details cultivated from all over the world. We aspire to create designs that truly define one's style and influence the ways in which we live our lives. Taking inspiration from traditional techniques as well as exploring and learning from artisans, we hope our vision will set the new standard and shape modernity in every day life.

" Once in a lifetime "

The careful craftsmanship and diverse culture of the good old days, along with the sublime aesthetic sense and outstanding technical skills that reside within them.
Our designs are born from encounters with the forgotten values and ways of life that these timeless heritages possess. Our mission is not to imitate the ancient wisdom and aesthetic sense, but to adapt it to the modern era and pass it on to the next generation.
We aim to create products that have an unwavering presence that can serve as a guide for life and provide true value.

Collections