NLP では、商品のスペック「機能的価値」だけではなく、商品や生産現場との共感「情緒的価値」を大事に作り手の見えるモノ創りを意識し、環境や社会問題などの解決を目指した「情緒的価値」を伝えるプロジェクトです。「大量生産」「大 量消費」「大量廃棄」からの脱却を目指し、技術の継承・環境に配慮したプロダクトを様々な分野のプロフェッショナルな 職人と共に創ります。
・職人の技術や背景、想いを表現するモノ創り
・価格重視や環境破壊につながる「ムリ・ムダ・ムラ」生産からの脱却
・地球規模の課題解決へ向けたアプローチ(再生素材や環境に優しい素材の開発・使用の推進)
不要になった自分たちの商品を回収し、もう一度原材料・素材に戻し、新たな商品として誕生させるサーキュラーエコノミー(循環型経済)を最終目標に、今できることからはじめます。
In NLP, this project values not only the product's specifications but also the emotional value of the product and its emotional value, focusing on creating products where the creator can be seen, and aims to convey "emotional value" aimed at solving environmental and social issues. Aiming to break free from "mass production," "mass consumption," and "mass waste," we create products that inherit technology and consider the environment together with professional craftsmen from various fields.
・Creating items that express the craftsman's skills, background, and passion
・Breaking away from 'impossible, wasteful, and uneven' production that leads to prioritizing price and environmental destruction
・Approaches to solving global issues (promoting the development and use of recycled and environmentally friendly materials)
With the ultimate goal of a circular economy (circular economy), we collect our products that are no longer needed, return them to raw materials and materials, and create new products, starting with what we can do now.
