TOWNCRAFT was born as a derivative brand of J.C. Penny from 1927~. It is J.CPenny's flagship store brand, standing shoulder to shoulder with brands like BIG MAC and PAY-DAY. Unlike the work brands of the 1950s~70s, TOWNCRAFT emphasizes new materials, decorations, and design, symbolizing the good old America of mass production. We learn the wonder and depth of clothing from vintage clothing, and based on these design sources, we preview and develop TOWNCRAFT in the modern era by creating more comfortable and comfortable garments.
