YONETOMI

CONCEPT

Yonetomi NEW BASIC is

This is the in-house brand of a long-established knitwear manufacturer founded in Yamabe Town, Yamagata Prefecture in 1952 by Ryoichi Oe, grandfather of the current CEO, Ken Oe.

Now that our everyday lives are changing,

Instead of focusing only on the rapidly changing fashion trends,

Perhaps we need to reconsider mass production and mass consumption manufacturing and pass it on to the next generation.

We utilize the development technology we have accumulated over many years to create products by considering the optimal combination of materials, knitting methods, and items.

"Creating unique personalities from ordinary things" is something that can only be done at a factory.

With clever details, subtle arrangements, and even the background of the craftsmanship behind them, we will propose new basics for everyday wear.

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