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ASEEDONCLÖUD​ The brand name is

The name of the first picture book I created as a child ( A seed riding on a cloud ) It originates from this. 

While preserving the beauty of old work clothes seen in photographs from the late 19th to early 20th centuries, the designs incorporate wit and humor into the identity behind that beauty. 

The materials used are based on natural materials, sometimes incorporating elements from different eras, and sometimes recreating items from antiques. 

Our concept is to draw inspiration from the lifestyles of people in various professions each season, and to incorporate the essence of those lives as a spice into our designs.

- Designer -
Kentaro Tamai
Graduated from Central Martins College of Art and Design, Menswear Department.
After working as an assistant designer for Margaret Howell UK in London, I returned to Japan.
WrittenAfterwards Co., Ltd. was established in April 2007.
September 2008 : First participation in Tokyo Collection.
In April 2009 , I ceased activities with WrittenAfterwards and started my own independent design work.