About SOUBI
SOUBI asked, "Why must T-shirts be consumables?"
That question began. My favorite T-shirt.
Wear, wash, and wear again.
But one day, I suddenly realized.
The neckline is stretched out. The fabric can still be worn, but the collar breaks first.
It becomes loungewear, and in the end, you let it go.
Is that really the proper appearance for clothing?
From that question, SOUBI was born.

SOUBI aims to create lifelong items from the very beginning.
It's not about trends or price, but about clothing that stands the test of time.
Fabric is made from the thread, patterns are drawn, sewn, and dyed.
All processes are carried out within Japan, utilizing the skills of artisans from all over Japan.
I have shaped them one by one.
We take time to create answers that mass production alone cannot reach.

MEGA WAREVE Jersey SOUBI is the symbol of SOUBI and boasts an unusually thick 16oz
This is MEGA WEAVE jersey, our in-house developed material.
The densely knitted fabric
・Structure that prevents neckline from stretching
・Outstanding durability
- The texture develops with the more you wash it.
It is washed 150 times, then 200 times, gradually completing over time.
These are not clothes that wear out, but that they grow and grow.