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・YONETOMI

Yonetomi NEW BASIC is

This is the in-house brand of a long-established knitwear manufacturer founded in 1952 in Yamabe Town, Yamagata Prefecture, by Ryoichi Oe, the grandfather of the current representative director, Ken Oe.

Now, more than ever, as our everyday lives, which we once took for granted, are changing,

Instead of focusing solely on rapidly changing fashion trends,

Isn't it necessary to reconsider the mass production and mass consumption model of manufacturing and pass it on to the next generation?

We utilize the development technologies we have accumulated over many years to create products by considering the optimal combination of materials, knitting methods, and items.

"To create unique individuality from ordinary things" - something only a factory can do.

From thoughtful details and subtle touches to the story behind the craftsmanship, we propose a new basic for everyday wear.