HIDAKA

CONCEPT

In 2017, he launched his own brand.

A unisex brand with the concept of "Discovery to existing intellect."

By adding the brand's unique minimalist essence to everyday objects, the brand expresses the duality of ``the excitement of the unknown'' and ``the comfort of the known.''

HIDAKA's unique and practical products are very appealing to people of all ages, genders and nationalities.

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