Wise men, fish here.

Culture has always been nurtured by quality communities, and as history has shown, these communities are formed by intellectuals who do not conform to the trends of the times or material prosperity, but instead seek to find their own unique values ​​despite any constraints.

NEW. is an eyewear brand that empathizes with the various cultures that emerge in this way and projects the spirit behind them into its products. Those who follow culture in any era will always sense messages from the community and pursue that "core" in their own style. NEW. proposes universal, minimalist products that fit such people.