TOWNCRAFT was born in 1927 as a spin-off brand of J.P. Bank . It is one of J.P. Bank 's flagship store brands, alongside BIG MAC and PAY-DAY . From the 1950s to the 1970s , TOWNCRAFT , unlike the workwear brands of the time, emphasized new materials, embellishments, and design, symbolizing the good old days of mass-produced America. We learned the wonder and depth of clothing from vintage garments, and based on those design sources, we are re-imagining and developing TOWNCRAFT for the modern era, focusing on comfortable and pleasant-to-wear clothing.