TOWNCRAFT was born in 1927 as a spin-off brand of J.C.Penny . It is a representative store brand of J.C.Penny , rivaling brands like BIG MAC and PAY-DAY . Unlike the workwear brands of the time, TOWNCRAFT from the 50s to 70s emphasized new materials, decoration, and design, symbolizing the good old days of mass production in America. We learned about the beauty and depth of clothing from vintage clothing, and based on that design source, we are previewing and developing TOWNCRAFT for the modern era, creating more comfortable and easy-to-wear clothing.