I have experience working as a modelist at Yves Saint Laurent (Saint Laurent), handling designs and patterns for both men's and women's styles,
A brand launched by Atsushi Sugihara, who has worked on designs for several major maisons and domestic meriyasu industries, starting with the 2023AW season.
Noknot is particular about everything from materials to patterns. Our concept is to create clothes that suit everyday life.
The origin is a coined word combining the French word "non" (negative), the English "not," and the French word "te," meaning "you."
With the meaning of 'denying what denies you,' the name was chosen to inspire inner strength through wearing clothes in an era where even dressing up is often denied.
The French-based design reflects his connection to France, where he gained experience,
Using high-quality materials and delicate techniques, we propose items that pursue three-dimensional forms.

nonnotte Fall Winter 2026 salon d’essayage n°7
"To make everyday life smaller"
This season, the topic is, "Why don't I have this outfit yet?"
It all started with a very personal question.
Even though I absolutely love clothes, an abnormal obsession and question about 'clothes I don't own' crossed my mind.
Even though I think about clothes almost every day, for some reason, there are some pieces that haven't come to me.
I thought there must be a reason for that.
What kind of design would make you truly want to wear it? What kind of shape would make you want to incorporate it into everyday life?
Balance of material blend, twist, texture, and count.
This season's clothing creation began by gradually questioning existing rules and picking up small oddities one by one.
From small questions, your thoughts keep expanding.
I think the reason I don't have it is because I haven't bought it, and I believe there is always a reason for not buying it.
From small things to things that seem trivial, the questions in my mind never end.
But to fulfill your desires, you simply can't leave those questions as they are.
Enduring it is like holding your breath, like closing your eyes, and unless I break through it, my daily creation will not move forward.
From the outside, it might seem like a grain or a trivial question.
But for me, that is the most important origin and the "seed" of craftsmanship.
Together with Japanese artisans, we nurture those seeds with all our might, water them, let them bloom, and let others see them.
I believe that being a designer is such a profession. It takes time, but the moment I see that bud, I am deeply moved every time.
With the sole desire to deliver that vision to end users, we approached this season's clothing creation.
Although it is still a small brand, we take on challenges with the highest passion and passion above all else.
Sugihara