goyemon is a product design unit formed in 2018 by Ai Onishi and Kenta Takeuchi.
“ We steal standard. ” They steal your common sense. The brand name, inspired by the notorious thief Ishikawa Goemon,
Similarly, the third-generation master thief of a certain country said the same thing. "Great art and thieves are similar.
Both know the art of stealing people's hearts." Ishikawa Goemon used 'kasugai' as a means to steal gold and silver treasures,
Goyemon uses "design" to steal people's hearts. Focusing on traditional Japanese culture, we offer "products with Japanese tradition and appeal,
I want the younger generation and people around the world to know about it. With that feeling in mind, she started her activities. By creating products that fuse "Japan's traditional × cutting-edge technology,"
We offer products that fit modern life and allow you to feel tradition up close. I hope this serves as a chance to experience Japanese culture.
 
A fusion of traditional Japanese techniques and the latest modern technologies. A completely new pair of footwear combining setta sandals and sneakers.
The midsole is adjusted for optimal softness, and by adding an air sole, it reduces impact while walking.
Following the tradition of regularly swapping left and right to ensure long-term care, the thongs are designed in the center,
You can actually wear them on either foot.
While inheriting Japan's long-standing traditions, the designs are elevated to suit modern climate, trends, and culture.
A pair of setta shoes that have been completely redesigned from the ground up.