Ordinary fits)
The concept is "Clothes you want to wear even 10 years from now."
Launched in 2008, "Ordinary fits"

As the name "ordinary, ordinary" suggests, this brand is based on simplicity and has a strong focus on silhouette, sewing, and texture.

This outstanding technology is the result of years of experience cultivated at our own factory in Kojima, Okayama Prefecture, a denim-producing region.

Rather than making disposable clothes for trends, "ordinary fits" are clothes that become part of the wearer's daily life and daily routine.