Developed through the process of developing ski and outdoor wear,

We want to leverage technology in new fields, and human

Basic movement, unchanged behavior for 50,000 years: "walking"

The brand alk phenix focuses on these things.

The concept set for this restart,

"Everyday Adventures." Seeking the uplifting feeling that can be seen in daily life,

Explore from a walking perspective. Defining it as a spiritual adventure, the unknown

Wandering aggressively for 12 hours in search of moments to encounter something

Image.