-CONCEPT-
"Normal form for functionality."
-SPIRIT-
"Anti-Uniqueism"
The multifunctional bags for mass, which are everywhere, come in a "crappy" shape.
If something is too original, pairing it with fashion items can be a problem.
Bags are not the main character of fashion.
It serves the fundamental role of carrying what is needed for the day.
With a form that doesn't get in the way and easy-to-use functionality,
It is a bag brand that advocates antithesis for its original multifunctional bag with "crappy."